About Us - Bios

James W. Cardwell

James W. Cardwell is the Chairman and CEO of Cardwell Group, a management consulting firm that helps clients succeed through organization- wide alignment and collaboration. Mr. Cardwell's expertise is in executive leadership development and strategy execution.

For more than thirty years, he has served as an advisor to CEOs and their leadership teams on strategy execution, performance and culture. In the early 1990s, the lessons from these engagements led to the development of the Connections Strategy Execution solution, a leadership system that helps companies overcome the "saying-doing gap" by seamlessly joining the strategic thinking of the leadership team with the day-to-day leadership behavior at all organizational levels.

He and his business partners turned this "strategy execution consulting process with a three-ring binder" into Connections Online™, a fully-integrated leadership and collaboration software suite. Organizations across various industries currently use Connections Online to better define, communicate and execute their organizational and department strategies and projects.

Prior to founding Cardwell Group in 1983, Mr. Cardwell worked at Ernst & Young and The Credit Union National Association (CUNA) advising the boards and executive teams of Fortune 500 and mid-cap companies on strategic planning and organization development.

A noted expert in Behavior-Based Business Systems, Mr. Cardwell frequently speaks at leading business forums and publishes papers in national publications. In conjunction with his work at Cardwell Group, Mr. Cardwell has co-authored Getting Wired, Connections for a FAST organization.

Mr. Cardwell holds an MBA in Organizational Behavior and an MA in Communications from the University of Wisconsin-Madison. He earned his Bachelor's degree from the University of Washington, where he graduated magna cum laude, Phi Beta Kappa.

Karla Norwood

Karla Norwood is president of Connections Online™, a software product company designed to address executives' challenges in leading companies towards their strategic goals.

A seasoned executive with a background in organizational behavior, Ms. Norwood brings to the company more than 20 years of experience helping strategy teams achieve their objectives. Her areas of expertise include strategic planning and management process improvement, including organization, project and people systems.

Ms. Norwood has presented at a number of conferences, including improving performance management, aligning IT with strategy, and standardizing project management throughout the organization.

Since the launch of Connections Online, Ms. Norwood has focused on its continued development and support, as well as training offerings and services.

Ms. Norwood holds a Bachelor's degree from Western Washington State University.

David Freeman

Dave Freeman is the Vice President of Connections Online, responsible for sales and marketing.

Mr. Freeman, an accomplished results-oriented executive, has more than 33 years experience in technical solution selling to management positions in highly competitive markets. An exceptional mentor and coach, he has built customer-centric sales teams who understand client issues and establish value through needs-based solutions. He values securing customer loyalty, and forging strong relationships with external business partners. He has worked in a variety of industries, and has achieved the respect of his clients in diverse business and organizational conditions.

He brings a nice blend of career experience to the COL team. He has an in-depth understanding of the impact of business process improvement on targeted work outcomes. He has worked with clients in establishing efficient operations though accurate decision making and process improvement. He also has experience with business intelligence, enterprise reporting and analytics. His clients have included major organizations in the retail, financial services, insurance and government markets

Freeman has also been instrumental in helping two technology startups successfully launch. He spearheaded one of the companies transition from being a technology consultant to being a software product company. Within a year of launching, this company became the dominant player in the emerging UNIX software distribution and synchronization market. At the other startup, Freeman was responsible for creating and implementing a partner/channel strategy, which represented nearly 50 percent of the company's total revenues.

Mr. Freeman holds a Bachelor's degree from the University of Minnesota.

Contact: David.Freeman@connectionsonline.net, (303) 641-1839


Contact Us

Connections Online Work 24481 Detroit Rd, Suite 300
Cleveland, OH 44145 US
Work (800) 395-1410
Fax (440) 892-9010 (fax)
Developed and hosted by Sypher Technology, Inc. Work 10825 Bluegrass Pkwy
Louisville, KY 40299 US